ADIDAS PREDATOR X MLS WAS AN INTERACTIVE INSTALLATION CREATED TO CELEBRATE THE RELAUNCH OF THE PREDATOR COLLECTION.

BUILT INSIDE A MULTI-FUNCTIONAL SHIPPING CONTAINER, THE EXPERIENCE COMBINED AUGMENTED REALITY AND PROJECTION MAPPING TO TRANSPORT VISITORS INTO THREE DISTINCT ENVIRONMENTS — STREET, CAGE, AND CLEAT — EACH INSPIRED BY A DIFFERENT PREDATOR STYLE.

THE AR EXPERIENCE FEATURED PAUL POGBA, THE FACE OF THE ADIDAS PREDATOR CAMPAIGN, WHILE THE PROJECTION-MAPPED ENVIRONMENTS WERE DEVELOPED AROUND ORIGINAL ILLUSTRATIONS CREATED BY THREE SELECTED ARTISTS.

EACH WORLD WAS DESIGNED TO REFLECT BOTH THE CHARACTER OF THE ARTIST AND THE IDENTITY OF THE SHOE, CREATING A PHYSICAL AND DIGITAL EXPERIENCE THAT BROUGHT THE PREDATOR COLLECTION TO LIFE.