ADIDAS ORIGINALS ENGAGED JAM3 TO HELP LAUNCH THE OZWORLD COLLECTION THROUGH A LARGER DIGITAL EXPERIENCE BUILT AROUND PERSONALITY, IDENTITY, AND AVATAR CREATION.

AT THE CENTER OF THE PROJECT WAS A GENERATIVE PLATFORM THAT ALLOWED USERS TO CREATE AI-GENERATED AVATARS BASED ON THEIR PERSONALITY, DESIGNED TO EXTEND BEYOND THE EXPERIENCE AND INTO THE METAVERSE.

AS PART OF THIS BROADER ECOSYSTEM, ANDREA ARICE AND I DIRECTED THE HYPEREEL FILM AND COLLABORATED ON THE AVATAR CREATION. THE FILM WAS CREATED TO INTRODUCE THE OZWORLD UNIVERSE, BRINGING TOGETHER HYPERREAL VISUALS, CHARACTER DESIGN, AND MOTION TO CAPTURE THE ENERGY AND VISUAL LANGUAGE OF THE COLLECTION.

THE RESULT WAS BOTH A FILM AND A DIGITAL SYSTEM. ONE DESIGNED TO LAUNCH THE OZWORLD COLLECTION WHILE EXPLORING NEW WAYS FOR PEOPLE TO EXPRESS IDENTITY THROUGH GENERATED DIGITAL CHARACTERS.